Digital strategy
Web Design
Web Development
SEO
The Howtogroup specialises in scientifically backed parenting techniques, offering parenting books, a parenting app and educative kids toys and play boxes.
They sought a partner capable of not only developing their website but also creating custom checkout experiences. For the website promoting the app, the checkout flow consists of a step-by-step process that securely stores user and payment data and integrates this with the app data. Similarly, for the kids' playboxes website, the checkout process follows a step-by-step flow where the play boxes a customer receives is dependent upon the kids’ age. Additionally, we integrated this flow with the fulfillment center's API to ensure timely delivery of the right play boxes.
In addition to development, we also managed the SEO for the websites to enhance visibility and drive organic traffic.
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Bluewaters is a strategic web design and optimisation agency that boosts SMEs growth through their digital presence.
